Revenue recovery for residential roofers
Recover the roofing jobs already sitting dead in your CRM.
SecondClose is your outsourced AI rehash sales rep. We work unsold estimates until the homeowner books, says no, or opts out—then hand your team the opportunities worth closing.
Built for owner-operated residential roofing companies—not a CRM, chatbot, or lead-gen agency.
Recovery queue
Managed for youWork the quotes you already paid to win—before they go cold for good.
Estimate context
Project, value, quote age, and prior contact inform every outreach.
A useful conversation
We surface the real blocker instead of sending another “just checking in” note.
Your team takes the close
Hot-lead handoff arrives with the homeowner's conversation context.
You already paid for the lead.
You paid for the inspection. You paid to build the quote. Then the homeowner said they needed to think about it—and consistent follow-up got buried under the next storm, the next job, and the next fire.
How it works
A practical recovery system—not more software for your team to manage.
- 01
Start with your estimate data
Upload a CSV of unsold residential roofing estimates. CRM connections can come later; the first audit does not depend on them.
- 02
Identify the best jobs to re-open
We rank estimates by value, age, project type, financing context, prior communication, and homeowner responsiveness.
- 03
Reactivate and hand off the ready ones
Personalized SMS and email follow-up keeps the conversation moving. Your team gets the homeowner context when it is time to close.
What we handle
The follow-up work that is easy to delay and expensive to miss.
SecondClose handles the recovery motion around your estimates while your team stays focused on inspections, production, and the final close.
Dead-estimate audit
A clear view of the revenue already quoted, unsold, and worth working first.
Personalized SMS and email
Outreach reflects the actual project and estimate instead of sending generic quote reminders.
Guarded objection handling
We handle appropriate low-risk conversations around price, timing, financing, comparisons, and decision-makers.
Contractor handoff
Sales-ready homeowners trigger a hot-lead alert, with the conversation context your team needs to respond fast.
Recovered-revenue reporting
Monthly reporting stays focused on reactivated estimates, handoffs, and booked revenue—not vanity engagement metrics.
The revenue case
The opportunity is already in your pipeline.
The value is not theoretical lead volume. It is the estimates your team has already inspected, priced, and delivered.
Illustrative example — not a performance promise
Unsold estimates
40
Average quote
$12,000
Recover two jobs
$24,000
This example is for illustration only. Results depend on your estimates, market, offer, follow-up history, and team response.
Founding offer
SecondClose Revenue Recovery
A service-heavy way to put your existing estimate database back to work.
Founding rate
$499/month
Up to 250 active estimates. No annual contract.
Get a free auditStart the founding planIncluded in the founding offer
- CSV intake and estimate audit
- Up to 250 active estimates
- Weekly database reactivation
- AI-generated outreach
- Personalized SMS and email
- Conversational reply handling
- Hot-lead alerts
- Monthly recovered-revenue report
Questions, answered
Built to fit the way roofers actually sell.
Is this just quote-reminder software?
No. Reminder tools send a sequence and stop. SecondClose is a managed revenue-recovery service: we audit the unsold pipeline, use estimate context to restart conversations, handle appropriate early objections, and hand the ready homeowner back to your sales team.
Do we need to switch CRMs or set up an integration?
No. We start CSV-first so you can get an audit without a long technical project. Future CRM connections may be added as the service expands, but they are not required to begin.
What happens when a homeowner is ready?
We flag the opportunity for your team and include the relevant conversation context. Your team takes over the scheduling, final pricing, and close.
Will this contact homeowners aggressively?
No. The service is designed for respectful, contextual follow-up. We work toward a clear answer and stop when a homeowner says no or asks not to be contacted.
Find out what is still recoverable in your estimate database.
Start with a free dead-estimate audit. We'll review the pipeline you already paid to build and show you where recovery work should begin.